LG OLED TV - be the movie
LG OLED TV AdvertisementPromotional Artwork | Advertising Design
This artwork was produced as part of an advertising campaign for LG OLED TV, highlighting the product’s ability to deliver highly immersive and lifelike visuals. The creative execution illustrates a pirate battle scene extending beyond the screen, symbolizing OLED’s superior depth, contrast, and motion clarity.
Responsibilities & Execution:
- Developed visual concept in alignment with LG’s campaign objectives.
- Executed advanced photo manipulation and compositing to merge cinematic imagery with real-world elements.
- Applied 3D effects, particle detailing, and lighting enhancements to emphasize realism and immersion.
- Ensured brand consistency by integrating LG’s identity and messaging seamlessly into the artwork.
- Prepared final deliverables optimized for both digital and print advertising formats.
Delivered a high-impact promotional visual that effectively communicated the core value of OLED technology—true-to-life picture quality and an immersive viewing experience—strengthening LG’s position as a leader in premium display innovation.
